Running from September 1 through October 31, 2026, the Hub Hero Promotion introduces an interactive superhero-themed experience designed specifically for two groups of aftermarket professionals: Parts Pros and Service Pros.

Parts Pros, including counter professionals, parts specialists, and distributor sales personnel, can earn points for qualifying BCA wheel hub sales. Service Pros, including automotive technicians, service advisors, and shop owners, can earn points for qualifying BCA wheel hub purchases. Participants can also boost their point totals by completing a series of Hub Hero Challenge quizzes.

At the conclusion of the promotion, participants can redeem their earned points through the Hub Hero Equipment Bay, an online rewards store featuring exclusive merchandise, including apparel, hats, bags, coolers, electronics, tools, and more.

“The professional men and women who keep the aftermarket moving are the real heroes behind every repair,” said Patrick Cronin, Marketing Manager, Automotive Aftermarket, NTN Bearing Corporation of America. “With Hub Hero, we wanted to create something entirely new that recognizes the important role both Parts Pros and Service Pros play every day. The program gives participants a fun and engaging way to earn rewards while highlighting the quality and reliability they have come to expect from BCA wheel hub assemblies.”

The promotion centers around the message “Every Job Needs a Hero” and invites participants to choose their path as either a Parts Pro or Service Pro. Each path features dedicated program resources, opportunities to earn points, and Hero Challenge activities designed to engage participants throughout the promotion period.

Eligible participants can begin earning points on qualifying BCA wheel hub assemblies beginning September 1, 2026. Complete promotion details, eligibility requirements, and registration information will be available through dedicated Hub Hero landing pages on the BCA Bearings website: https://bcabearings.com/hub-hero-home/(opens in new tab)

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Building on a successful soft launch and growing industry demand, BCA in the Bay delivers practical, real-world instruction focused on bearing diagnostics, wheel-end service procedures, installation best practices, and troubleshooting techniques. The program reflects BCA Bearings’ ongoing commitment to supporting the technicians who install and recommend its products every day.

“The BCA in the Bay program allows us to connect directly with technicians where they work, helping them solve real-world service challenges while reinforcing the importance of proper wheel-end diagnosis and repair,” said Charles Harris, VP of Automotive Aftermarket for NTN Bearing Corporation of America. “This program is about more than training. It’s about building relationships, sharing expertise, and demonstrating BCA’s commitment to the professional technician.”

At the heart of the program are regional technical trainers who travel throughout North America, conducting on-site training sessions for repair shops, distributors, and automotive service professionals. These trainers not only deliver the training but also develop and continually refine the curriculum, ensuring content remains relevant, practical, and aligned with the evolving needs of today’s technicians.

Each trainer operates a fully wrapped and specially outfitted BCA in the Bay training van, creating a mobile classroom capable of delivering engaging, hands-on educational experiences directly at customer locations. The vehicles also enhance BCA brand visibility throughout the aftermarket, reinforcing the program’s presence in the communities and markets it serves.

Training sessions are offered in multiple formats, including hands-on demonstrations, classroom-style instruction, lunch-and-learn programs, and after-hours workshops. Course content covers bearing fundamentals, bearing failure analysis, diagnostic procedures, NVH troubleshooting, proper removal and installation techniques, and best practices designed to reduce comebacks and improve vehicle reliability.

The BCA in the Bay curriculum is designed for technicians, service advisors, service managers, and parts professionals seeking a deeper understanding of wheel-end systems and the factors that impact vehicle performance and repair quality. Training participants gain practical knowledge they can immediately apply in the service bay to improve diagnostic accuracy, increase productivity, and enhance customer satisfaction.

The Experts Behind the Program

The BCA in the Bay program is led by a team of veteran technical trainers with more than 90 years of combined experience in automotive diagnostics, repair, technical education, and shop operations.

Art Robinson, Technical Trainer for the Western Region, brings more than 20 years of automotive experience as an ASE Master-Certified Automotive and Diesel Technician. A Ford FACT graduate and former Ford/Lincoln Technical Trainer, Robinson specializes in wheel bearing and hub diagnostics, installation, and failure prevention, delivering practical, shop-focused training technicians can immediately apply.

George Gillespie, Technical Trainer for the Central Region, has more than 30 years of experience in automotive repair, shop management, parts operations, and technical training. His programs focus on improving diagnostic accuracy, repair quality, safety, and technician performance while helping service teams operate more efficiently.

Paul Plahn, Technical Trainer for the Eastern Region, brings more than 40 years of experience in diagnostics, repair, leadership, and technical education. An ASE and OEM Master Technician, Plahn has spent more than two decades developing and delivering training for manufacturers, dealerships, and aftermarket organizations, helping technicians improve diagnostic accuracy and real-world repair outcomes.

Beyond delivering training, the team serves as a direct connection between the field and the BCA brand. Through their regular interactions with technicians, shop owners, and distributor partners, they gather valuable feedback, product insights, and field intelligence from across North America.

This continuous exchange of information helps BCA identify emerging industry trends, better understand the challenges facing repair professionals, strengthen technical support resources, and ensure future training content addresses real-world service issues. By combining education with active field engagement, BCA’s trainers serve not only as instructors, but also as trusted technical resources and advocates for the professional technician.

The program has already generated significant industry recognition. In 2026, the BCA in the Bay logo received the Auto Care Association Marketing & Communications Award for Best Logo Design/Usage(opens in new tab). The award-winning design draws inspiration from classic automotive badges, vintage shop patches, and Americana styling, creating a distinctive visual identity that resonates with professional technicians and reinforces BCA’s heritage in the automotive aftermarket.

As the program continues to expand, BCA Bearings will bring additional training opportunities to service centers, distributor locations, trade events, and industry gatherings throughout North America, further extending its commitment to technician education and support.

“Technicians are at the center of everything we do,” added Harris. “BCA in the Bay gives us the opportunity to deliver valuable technical education while strengthening the connection between our brand and the professionals who keep vehicles safely on the road.”

Repair shops interested in hosting a BCA in the Bay training session can learn more and submit a training request at BCABearings.com/technical-resources/training/(opens in new tab).

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“These latest additions reflect our continued focus on delivering broad market coverage where our customers need it most,” said Matt Gorski, Manager of Product Development, Automotive Aftermarket. “By expanding support across high-volume passenger vehicles, trucks, SUVs, luxury applications, and emerging EV platforms, BCA continues to provide OE-quality solutions that help customers meet demand and drive growth.”

The new additions significantly expand BCA’s coverage across a diverse range of domestic and import vehicle platforms from manufacturers including Ford, Chevrolet, Toyota, Lexus, Nissan, Volkswagen, Hyundai, Kia, Mercedes-Benz, BMW, Jaguar, and Ram. The release includes new applications for several of today’s most popular passenger cars, crossover SUVs, heavy-duty trucks, luxury vehicles, and electric vehicles, further strengthening BCA’s ability to serve the evolving needs of the aftermarket.

BCA Bearings by NTN is a trusted supplier of OE-quality parts to the automotive aftermarket, offering a continually expanding full-line portfolio of premium wheel hubs, bearings, and seals for both domestic and import applications. Complete product and catalog information for the BCA Bearings product line can be found at BCABearings.com(opens in new tab) and ShowMeTheParts.com(opens in new tab).

Download the New Number Announcement Here (PDF): https://bcabearings.com/wp-content/uploads/2026/07/BCA-Bearings_New-Number-Announcement_July-2026.pdf(opens in new tab)

View this Press Release on the BCA Website Here: https://bcabearings.com/bca-bearings-expands-coverage-with-17-new-skus-for-8-9-million-vehicles/(opens in new tab)

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The award recognizes suppliers that demonstrate excellence in product quality, reliability, and manufacturing discipline over the course of the year. NDI was recognized for its production of constant velocity joints (CVJs), which are used across a range of GM vehicle platforms, including full-size SUVs such as the Cadillac Escalade, Chevrolet Suburban, Chevrolet Tahoe, and GMC Yukon, as well as midsize pickup trucks including the Chevrolet Colorado and GMC Canyon.

“Receiving the GM Supplier Quality Excellence Award is a reflection of our team’s unwavering commitment to quality and continuous improvement,” said Tamaki Kojima, President of NTN Driveshaft Inc. “We are proud to support General Motors with products that meet the highest standards of performance and reliability, and this recognition reinforces the strength of our partnership.”

NDI’s ongoing focus on advanced manufacturing processes, robust quality systems, and customer collaboration continues to drive its success in serving leading automotive OEMs. This latest recognition further underscores NTN’s broader commitment to delivering innovative driveline solutions and maintaining world-class quality across its global operations.

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NTN’s automotive aftermarket catalog team earned an Automotive Content Professionals Network (ACPN) Content Excellence Award, while the company’s marketing communications team received two Auto Care Association Marketing and Communications Awards, highlighting their impact in delivering campaigns and branding that drive engagement and strengthen customer trust.

Together, these recognitions demonstrate NTN’s ability to deliver value at every touchpoint, from how the brand connects with technicians to how its product data supports the aftermarket.

“These awards reflect the strength of our automotive aftermarket business unit and how our teams work together to support our customers,” said Georgianne Dickey, Director of Marketing, NTN Bearing Corporation of America. “From authentic, technician-focused marketing to high-quality catalog data, our teams are focused on building trust in the BCA brand. We are proud to see that work recognized by the industry.”

Catalog Data Leadership

NTN’s automotive aftermarket catalog team earned an ACPN Content Excellence Award in the ACES/PIES Large category (250K+ applications) for BCA Bearings by NTN product catalog data. The ACPN awards recognize best-in-class use of ACES and PIES data standards, as well as electronic cataloging and content management across the automotive aftermarket.

This recognition highlights NTN’s commitment to delivering accurate, complete and standards-compliant catalog data that enables customers across the supply chain to efficiently identify the correct parts. Evaluated on criteria such as data accuracy, compliance, usability and overall content quality, the award reflects the team’s focus on supporting distributors, retailers and service professionals with reliable information. This 2026 win marks the eighth time in nine years that NTN has been honored with this prestigious award.

Award-Winning Marketing That Connects with Technicians

Complementing the success of the catalog team, the marketing communications team was recognized for branding and campaign development with two awards: Best Ad Campaign for the BCA Bearings OE Confidence Ad Campaign and Best Logo Design/Usage for the BCA in the BAY Technician Training Program Logo.

The OE Confidence Ad Campaign was developed to address declining trust in aftermarket brands. Built on voice-of-customer insights, the campaign uses real technician testimonials, straightforward messaging and OE credibility to reinforce BCA Bearings’ reputation for quality, reliability and fit.

Deployed across integrated print and digital channels, the campaign directs users to a dedicated landing page featuring technical data, testimonials and product resources, turning awareness into measurable engagement. Early results include above-benchmark digital performance, strong user engagement and highly positive feedback from technicians and distributor partners.

The BCA in the BAY logo serves as the visual foundation for NTN’s hands-on technician training program. Designed with a nostalgic Americana, blue-collar aesthetic, the logo draws inspiration from vintage shop patches, classic automotive badges and Route 66-era signage, connecting authentically with professional technicians while reinforcing BCA’s OE heritage. Its versatile badge-style format allows for consistent use across mobile training vans, apparel, signage and training materials, driving strong recognition in both digital and real-world environments.

A Unified Aftermarket Strategy

Auto Care Connect, the Auto Care Association’s premier annual event, brings together leaders in technology, content and marketing across the aftermarket. NTN’s recognition across both marketing and catalog award programs reflects a unified strategy where brand, training and data work together to strengthen customer confidence in BCA Bearings by NTN.

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On March 26, Cory Welch, Assistant Manager of Engineering & Maintenance, had the honor of serving as a judge for the engineering finale of C4 students at Columbus North High School. Six student groups were challenged to design a factory cell for different manufacturing processes.

On April 8, Derek Scherer, IT Operations Lead, along with interns Evan Nesbitt and Vidhi Patel, organized a tabling event at Ivy Tech Columbus. They were able to connect with students regarding NTN, the IT field, and the upcoming Fall Internship Program.

On April 16th, Luvia Hesser, HRBP, and Billie Banuelos, HRBP, participated in the DAV Recruit Veterans event at the Indianapolis Veterans Job Fair. They connected with more than 350 veterans, sharing information about the various opportunities available at NTN.

On April 22, a dedicated group of 23 volunteers spent about two hours cleaning Highway 58. They gathered around 622 pounds of trash and debris.

On April 29, Luvia Hesser, HRBP, and Nancy Rendon, HR Generalist, participated in Career Day at Columbus North High School. They then attended the Career Day at Columbus East High School the following day, on April 30th. Through these events, they interacted with more than 1,000 students. The students were encouraged to inquire about NTN, while Luvia and Nancy provided valuable insights into the opportunities available at NTN.

On May 12, six volunteers came together to assist an elderly woman in Jackson County by cleaning, sanding, and painting her porch to create a safer and more comfortable living environment.

On May 15, fourteen volunteers spent the day at the “Foundation for Youth” – a center for youth development and community support-  in Bartholomew County. They split into two groups to build playground equipment and work on landscaping and gardening. In total, they volunteered for about eight hours.

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“These new part numbers reinforce BCA’s commitment to coverage and OE‑quality performance in high‑value segments of the market,” said Matt Gorski, Manager of Product Development, Automotive Aftermarket. “As import platforms continue to evolve, we remain focused on providing dependable solutions that help our customers capture replacement demand with confidence.”

The new additions strengthen BCA’s late‑model import coverage across key Lexus, Toyota, and Mazda platforms, including a growing mix of luxury, hybrid, and electric vehicles. By addressing both emerging electrified applications and sustained service demand in premium internal‑combustion models, this release further reinforces BCA’s ability to deliver durable, OE‑quality solutions for a broad and evolving segment of the aftermarket.

BCA Bearings by NTN is a trusted supplier of OE‑quality parts to the automotive aftermarket, offering a continually expanding full‑line portfolio of premium wheel hubs, bearings, and seals for both domestic and import applications. Complete product and catalog information for the BCA Bearings product line can be found at BCABearings.com and ShowMeTheParts.com.

Download the New Number Announcement Here (PDF): https://bcabearings.com/wp-content/uploads/2026/05/BCA-Bearings_New-Number-Announcement_May-2026.pdf(opens in new tab)

View this Press Release on the BCA Website Here: https://bcabearings.com/bca-bearings-expands-late-model-import-coverage-with-11-new-skus/

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Full Memorandum of Understanding Announcement

All questions regarding this announcement should be directed to ntnusa2026@ntnusa.com.

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ROX is a unique solution designed using NTN’s expertise in the aggregate and mining industries. It is the only spherical roller bearing on the market with double metal shields affixed to the cage. This patented technology durably protects the inside of the bearing from external contamination while improving grease retention.

“We are thrilled to be able to offer our customers the newest of our cutting-edge solutions,” said Kris Leming, Product Manager, NBCA. “Combining robustness, ease of use, and proven performance, ROX sets a new standard for reliability in heavily contaminated industrial environments. This new solution completes one of the most extensive ranges on the market and confirms NTN’s commitment to providing sustainable, high-performance solutions adapted to the realities of the field.”

Perfectly interchangeable with standard open bearings of the same size, ROX is designed to operate in particularly demanding environments: abrasive dust, mud, vibration, shock, and wide temperature variations (-40°F to +400°F). The metal shields effectively block the entry of dust and debris, and nitriding the shields considerably improves resistance to impacts, which are very prevalent in aggregate and mining. The absence of contact with the outer ring ensures zero friction and allows for misalignment of up to 2°, as well as play control.

Tests carried out on the product have shown a twofold increase in minimum service life when compared to standard solutions. With optimized grease retention, ROX also reduces re-lubrication frequency by more than 50%. ROX reduces maintenance, decreases unplanned downtime, and improves productivity.

Key benefits summary:

• 100% interchangeable with premium standard (ISO) bearings
• Doubles minimum service life
• Reduces re-lubrication frequency by more than 50%

Additional information on ROX spherical roller bearings can be found on Bearing Finder. Configured to aid distributors, design engineers, and end-users in finding the perfect bearing or related product for any application, Bearing Finder is hosted on a proprietary platform that offers a customizable part search tool, interactive and downloadable CAD illustrations, comprehensive part interchanges, and exhaustive data sets.

To learn more about the ROX and how it can enhance your production, contact your NTN sales representative or visit www.ntnamericas.com

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This annual event not only provides an opportunity to contribute to the community but also to foster interaction among employees and their families.

Participants shared feedback such as:

“This was a great opportunity to step outside of our day-to-day roles and contribute to something meaningful in the community.”

“Employees across different functions came together with a shared purpose, building a strong sense of unity and accomplishment.”

Many also expressed their desire to continue involvement.

Overall, the experience had a very positive outcome —strengthening connections among employees while also enhancing alignment with our organizational values. After the activity, donuts were provided, making it enjoyable for the children as well.

Photo Gallery

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