NTN’s automotive aftermarket catalog team earned an Automotive Content Professionals Network (ACPN) Content Excellence Award, while the company’s marketing communications team received two Auto Care Association Marketing and Communications Awards, highlighting their impact in delivering campaigns and branding that drive engagement and strengthen customer trust.

Together, these recognitions demonstrate NTN’s ability to deliver value at every touchpoint, from how the brand connects with technicians to how its product data supports the aftermarket.

“These awards reflect the strength of our automotive aftermarket business unit and how our teams work together to support our customers,” said Georgianne Dickey, Director of Marketing, NTN Bearing Corporation of America. “From authentic, technician-focused marketing to high-quality catalog data, our teams are focused on building trust in the BCA brand. We are proud to see that work recognized by the industry.”

Catalog Data Leadership

NTN’s automotive aftermarket catalog team earned an ACPN Content Excellence Award in the ACES/PIES Large category (250K+ applications) for BCA Bearings by NTN product catalog data. The ACPN awards recognize best-in-class use of ACES and PIES data standards, as well as electronic cataloging and content management across the automotive aftermarket.

This recognition highlights NTN’s commitment to delivering accurate, complete and standards-compliant catalog data that enables customers across the supply chain to efficiently identify the correct parts. Evaluated on criteria such as data accuracy, compliance, usability and overall content quality, the award reflects the team’s focus on supporting distributors, retailers and service professionals with reliable information. This 2026 win marks the eighth time in nine years that NTN has been honored with this prestigious award.

Award-Winning Marketing That Connects with Technicians

Complementing the success of the catalog team, the marketing communications team was recognized for branding and campaign development with two awards: Best Ad Campaign for the BCA Bearings OE Confidence Ad Campaign and Best Logo Design/Usage for the BCA in the BAY Technician Training Program Logo.

The OE Confidence Ad Campaign was developed to address declining trust in aftermarket brands. Built on voice-of-customer insights, the campaign uses real technician testimonials, straightforward messaging and OE credibility to reinforce BCA Bearings’ reputation for quality, reliability and fit.

Deployed across integrated print and digital channels, the campaign directs users to a dedicated landing page featuring technical data, testimonials and product resources, turning awareness into measurable engagement. Early results include above-benchmark digital performance, strong user engagement and highly positive feedback from technicians and distributor partners.

The BCA in the BAY logo serves as the visual foundation for NTN’s hands-on technician training program. Designed with a nostalgic Americana, blue-collar aesthetic, the logo draws inspiration from vintage shop patches, classic automotive badges and Route 66-era signage, connecting authentically with professional technicians while reinforcing BCA’s OE heritage. Its versatile badge-style format allows for consistent use across mobile training vans, apparel, signage and training materials, driving strong recognition in both digital and real-world environments.

A Unified Aftermarket Strategy

Auto Care Connect, the Auto Care Association’s premier annual event, brings together leaders in technology, content and marketing across the aftermarket. NTN’s recognition across both marketing and catalog award programs reflects a unified strategy where brand, training and data work together to strengthen customer confidence in BCA Bearings by NTN.

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“These new part numbers reinforce BCA’s commitment to coverage and OE‑quality performance in high‑value segments of the market,” said Matt Gorski, Manager of Product Development, Automotive Aftermarket. “As import platforms continue to evolve, we remain focused on providing dependable solutions that help our customers capture replacement demand with confidence.”

The new additions strengthen BCA’s late‑model import coverage across key Lexus, Toyota, and Mazda platforms, including a growing mix of luxury, hybrid, and electric vehicles. By addressing both emerging electrified applications and sustained service demand in premium internal‑combustion models, this release further reinforces BCA’s ability to deliver durable, OE‑quality solutions for a broad and evolving segment of the aftermarket.

BCA Bearings by NTN is a trusted supplier of OE‑quality parts to the automotive aftermarket, offering a continually expanding full‑line portfolio of premium wheel hubs, bearings, and seals for both domestic and import applications. Complete product and catalog information for the BCA Bearings product line can be found at BCABearings.com and ShowMeTheParts.com.

Download the New Number Announcement Here (PDF): https://bcabearings.com/wp-content/uploads/2026/05/BCA-Bearings_New-Number-Announcement_May-2026.pdf

View this Press Release on the BCA Website Here: https://bcabearings.com/bca-bearings-expands-late-model-import-coverage-with-11-new-skus/

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Full Memorandum of Understanding Announcement

All questions regarding this announcement should be directed to ntnusa2026@ntnusa.com.

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ROX is a unique solution designed using NTN’s expertise in the aggregate and mining industries. It is the only spherical roller bearing on the market with double metal shields affixed to the cage. This patented technology durably protects the inside of the bearing from external contamination while improving grease retention.

“We are thrilled to be able to offer our customers the newest of our cutting-edge solutions,” said Kris Leming, Product Manager, NBCA. “Combining robustness, ease of use, and proven performance, ROX sets a new standard for reliability in heavily contaminated industrial environments. This new solution completes one of the most extensive ranges on the market and confirms NTN’s commitment to providing sustainable, high-performance solutions adapted to the realities of the field.”

Perfectly interchangeable with standard open bearings of the same size, ROX is designed to operate in particularly demanding environments: abrasive dust, mud, vibration, shock, and wide temperature variations (-40°F to +400°F). The metal shields effectively block the entry of dust and debris, and nitriding the shields considerably improves resistance to impacts, which are very prevalent in aggregate and mining. The absence of contact with the outer ring ensures zero friction and allows for misalignment of up to 2°, as well as play control.

Tests carried out on the product have shown a twofold increase in minimum service life when compared to standard solutions. With optimized grease retention, ROX also reduces re-lubrication frequency by more than 50%. ROX reduces maintenance, decreases unplanned downtime, and improves productivity.

Key benefits summary:

• 100% interchangeable with premium standard (ISO) bearings
• Doubles minimum service life
• Reduces re-lubrication frequency by more than 50%

Additional information on ROX spherical roller bearings can be found on Bearing Finder. Configured to aid distributors, design engineers, and end-users in finding the perfect bearing or related product for any application, Bearing Finder is hosted on a proprietary platform that offers a customizable part search tool, interactive and downloadable CAD illustrations, comprehensive part interchanges, and exhaustive data sets.

To learn more about the ROX and how it can enhance your production, contact your NTN sales representative or visit www.ntnamericas.com

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This annual event not only provides an opportunity to contribute to the community but also to foster interaction among employees and their families.

Participants shared feedback such as:

“This was a great opportunity to step outside of our day-to-day roles and contribute to something meaningful in the community.”

“Employees across different functions came together with a shared purpose, building a strong sense of unity and accomplishment.”

Many also expressed their desire to continue involvement.

Overall, the experience had a very positive outcome —strengthening connections among employees while also enhancing alignment with our organizational values. After the activity, donuts were provided, making it enjoyable for the children as well.

Photo Gallery

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“These new additions reflect our ongoing commitment to deliver the right parts at the right time,” said Matt Gorski, Manager of Product Development, Automotive Aftermarket. “As vehicle platforms evolve, we remain focused on anticipating demand and ensuring our customers can rely on BCA for premium, OE‑quality solutions that keep them competitive in the marketplace.”

In addition to boosting coverage for more than 2.4 million electric vehicles, including expanded fitment for FWD and AWD Tesla Model 3 variants, BCA’s latest release broadens support for several high‑demand passenger, SUV, and light‑truck platforms. The new SKUs deliver fresh coverage for popular models such as the BMW X1, BMW X7, Ford Explorer, Chevrolet Express 2500, and Ram 1500 Classic. These additions reinforce BCA’s strength in serving a diverse and growing segment of the aftermarket where long‑term service life and replacement demand remain strong.

BCA Bearings by NTN is a trusted supplier of OE‑quality parts to the automotive aftermarket, offering a continually expanding full‑line portfolio of premium wheel hubs, bearings, and seals for both domestic and import applications. Complete product and catalog information for the BCA Bearings product line can be found at BCABearings.com and ShowMeTheParts.com.

Download the New Number Announcement Here (PDF): https://bcabearings.com/wp-content/uploads/2026/02/BCA-Bearings_New-Number-Announcement_February-2026.pdf

View this Press Release on the BCA Website Here: https://bcabearings.com/bca-bearings-expands-wheel-hub-coverage-with-eight-new-skus-in-february-release/

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John Tyma retires after 34 years of service with NTN, most recently serving as National Account Manager for Heavy‑Duty Truck markets. Throughout his distinguished career, Tyma built a reputation for expanding NTN’s heavy‑duty presence through strategic customer partnerships and market development. His experience spans across NTN’s industrial, heavy‑duty truck, and automotive aftermarket sectors, and he played a pivotal role in securing major national accounts and opening new markets for NTN and its Bower Heavy‑Duty Bearings product line.

NTN welcomes Alan Dick, who joins the organization as National Sales Manager for NTN’s heavy‑duty aftermarket, filling the role vacated by Tyma. Dick brings deep leadership experience across the automotive aftermarket, electric vehicle, and component manufacturing markets and was appointed to his new role in November 2025. He holds an MBA from DePaul University’s Kellstadt Graduate School of Business and a Master of Science in Economics from Oklahoma State University.

“John’s legacy is one of deep customer commitment, industry and product expertise, and unwavering support for our heavy‑duty partners. We are grateful for his decades of service and the strong foundation he leaves behind. At the same time, we are excited to welcome Alan to the team. His strategic mindset, aftermarket experience, and customer‑focused approach align perfectly with our vision for long‑term growth across the heavy‑duty and automotive aftermarket channels,” said Charles Harris, Vice President, Automotive Aftermarket.

This transition underscores NTN’s continued commitment to delivering best‑in‑class products, expertise, and customer support across the automotive and heavy‑duty aftermarket. The company remains focused on building upon its strong foundation while positioning the team for sustained growth and future success.

The post NTN Announces Key Automotive Aftermarket Personnel Changes as John Tyma Retires and Alan Dick Joins the Team appeared first on NTN Americas.

In automotive parts design, the introduction of model-based development (MBD), which simulates performance on computers to create higher-quality products more quickly, is progressing. In 2022, NTN introduced the automated calculation system “ABICS,” which performs a series of design processes for 3rd-generation hub bearings, reducing design person-hours by approximately 80% compared to conventional methods and contributing to shorter development time for our customers.

When using FEM analysis*³ to verify whether the design meets customer requirements, if the requirements were not satisfied, a redesign followed by another FEM analysis was required. However, 3rd-generation hub bearings required advanced calculations through FEM analysis due to their complex shape, which integrates the bearing and peripheral components, such as bolts.

By introducing AI technology into “ABICS,” we have achieved high-speed prediction of certain FEM analysis tasks in less than one-tenth of the time. Furthermore, if the results do not meet the required specifications, the system automatically suggests appropriate design dimensions.

By combining a simulation model using Lasso Regression*^4, which selects only the necessary data from a large dataset to predict analysis results based on input design dimensions, with Bayesian Optimization*^5, which is an algorithm for efficiently obtaining optimal solutions, we achieve high-precision predictions and dimensional proposals across a wide range. NTN is the first company in the bearing industry to introduce machine learning technology using Lasso Regression with Bayesian Optimization into its design process.

NTN aims to leverage the newly introduced AI technology to enable automatic prediction of all FEM analyses implemented in ABICS and provide optimal design proposals by FY2029. Once all these functions are implemented, design person-hours are expected to be reduced by more than 90% compared to before ABICS.

NTN will also continue to utilize digital technologies such as CAE and AI to improve the efficiency and sophistication of research and development operations, enabling us to promptly offer high-performance, high-quality products to our customers. In addition, we will actively develop digital talent capable of utilizing these technologies.

Comparison of FEM analysis workload with AI implementation

Image of the design process using AI

Notes:

*¹ Machine learning: A method that learns patterns from data to perform prediction and classification
*² According to our internal study of publicly available sources, including academic publications, as of December 2025
*³ FEM Analysis: A computational method for numerically analyzing physical phenomena such as stress concentration and deformation on a computer by dividing complex shapes or structures into fine elements
*⁴ Lasso Regression: A type of regression method (a general approach for predicting numerical outcomes from given inputs) that selects important variables and builds a predictive model
*⁵ Bayesian Optimization: An algorithm for efficiently finding the optimal solution with as few trials as possible in a short time by selecting the next trial point based on the results of previous trials

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During the event, the NTN team joined other volunteers to pack 509 boxes, totaling 109,944 meals—enough to feed 302 children for an entire year. Hunger and malnutrition remain critical challenges worldwide, and these meals will be distributed through Feed My Starving Children’s network of missions and humanitarian organizations.

“NTN is proud to support Feed My Starving Children and its mission to provide life-saving nutrition to children across the globe,” said Tom Mohrdieck, President and CEO of NTN Bearing Corporation of America. “This event reflects our commitment to giving back and making a positive impact, not only in our local community but also globally. It was inspiring to see our team work together for such an important cause.”

NTN’s Community Spirit & Engagement Program, launched in January 2023, reflects the company’s commitment to operating in a responsible and ethical manner while making a positive impact in the communities where we operate. The program’s goals include contributing time and resources to charitable organizations, encouraging employees to take an active role in the local community, and building partnerships with other groups and organizations.

Feed My Starving Children is a nonprofit organization dedicated to ending hunger by providing nutritionally complete meals specifically formulated for malnourished children. Volunteers hand-pack meals that are shipped to partners worldwide, helping transform lives and communities.

For more information about Feed My Starving Children and how you can support its mission, please visit: https://www.fmsc.org

Photo Gallery

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The NTN Guardian system combines wireless sensors with cloud-based analytics to deliver real-time insights into the health of rotating equipment. With advanced machine learning and intuitive software, Guardian empowers maintenance teams to detect issues early—before they become critical.

“Guardian is a ready-made solution for facilities looking to modernize their maintenance strategy,” said Alec Fountas, Condition Monitoring Services Manager. “By providing instant alerts and actionable recommendations, it allows teams to stay ahead of equipment failures and make smarter, data-driven decisions.”

Designed for easy installation and secure remote monitoring, Guardian sensors track vibration, temperature, and speed across a wide range of assets—from chillers and compressors to conveyors and rolling mills. The system is ideal for industries such as oil & gas, food & beverage, metals manufacturing, power generation, and mining.

Key features include:

• Truly wireless sensors for hassle-free setup
• Smart measurement collection based on machine state
• Running speed detection for monitoring variable-speed assets
• Automated diagnostics and intuitive dashboards
• Integration with third-party systems via REST APIs

Whether you’re monitoring a single motor or an entire facility, Guardian delivers the insights you need to keep operations running smoothly.

To learn more about the NTN Guardian and how it can support your facility, contact your NTN sales representative or visit www.ntnamericas.com.

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